Multiprofessional Care Integration Challenges
Stroke
And the community - Morning plenarium & media training
21-I19_2
July 5th 2021
COURSE COORDINATORS
Miguel Viana Baptista (MD, PhD)
COURSE PRESENTATION
This focused one day workshop will tackle stroke community related topics and foster discussion on emerging opportunities to raise awareness of stroke in the general population.
It will be composed by two independent sections: Morning plenarium with five faculty sessions and one practical media training session in the afternoon.
Students may apply only to the morning sessions (theoretical) or to a whole day course with both theory and practice (please note that for the morning session there will be 24 available places and for the afternoon session only 6, due to the fact that students will have to practice in front of the camera twice, allowing comments from the faculty and a dedicated session in between).
Morning sessions will address Stroke Community-Targeted Interventions, stroke awareness campaigns, teaching stroke oportunities, Stroke Prevention Apps. A focused discussion allowing awareness on differences in urban versus rural communities will also take place.
Afternoon sessions will focus on media training, with an expert on communication, and students will have the oportunity to perform in front of a camera, review the performance commented by comunication and stroke experts, learn on different techniques of communication and repeat the performance in the end. The main objective of the afternoon sessions is to learn how to prepare the communication strategy.
The way we communicate is a key element of persuasion and decision making, and determinant for the acquisition of new behaviors in Health. Communicating effectively in Health education and public health promotion in a media context requires a clear and reliable message, which clarifies the public and combats misinformation in nowadays huge flow of news.
Communication and perception of credibility of medical doctors in the media is essential for the adoption of new health behaviors by population, and for the strengthening of confidence in the medical profession by public opinion. To achieve this effectiveness, it is necessary to PREPARE the communication strategy with the media according to the intended goals. Preparing means understanding how the media works and its constraints, defining messages, training speech and communication techniques: both verbal and non-verbal aspects.
This course will allow each participant to deepen their self-knowledge in verbal and non-verbal communication skills, enhance the effectiveness of their media interventions and develop the basic skills for good communication in the media.
It will be composed by two independent sections: Morning plenarium with five faculty sessions and one practical media training session in the afternoon.
Students may apply only to the morning sessions (theoretical) or to a whole day course with both theory and practice (please note that for the morning session there will be 24 available places and for the afternoon session only 6, due to the fact that students will have to practice in front of the camera twice, allowing comments from the faculty and a dedicated session in between).
Morning sessions will address Stroke Community-Targeted Interventions, stroke awareness campaigns, teaching stroke oportunities, Stroke Prevention Apps. A focused discussion allowing awareness on differences in urban versus rural communities will also take place.
Afternoon sessions will focus on media training, with an expert on communication, and students will have the oportunity to perform in front of a camera, review the performance commented by comunication and stroke experts, learn on different techniques of communication and repeat the performance in the end. The main objective of the afternoon sessions is to learn how to prepare the communication strategy.
The way we communicate is a key element of persuasion and decision making, and determinant for the acquisition of new behaviors in Health. Communicating effectively in Health education and public health promotion in a media context requires a clear and reliable message, which clarifies the public and combats misinformation in nowadays huge flow of news.
Communication and perception of credibility of medical doctors in the media is essential for the adoption of new health behaviors by population, and for the strengthening of confidence in the medical profession by public opinion. To achieve this effectiveness, it is necessary to PREPARE the communication strategy with the media according to the intended goals. Preparing means understanding how the media works and its constraints, defining messages, training speech and communication techniques: both verbal and non-verbal aspects.
This course will allow each participant to deepen their self-knowledge in verbal and non-verbal communication skills, enhance the effectiveness of their media interventions and develop the basic skills for good communication in the media.
TARGET AUDIENCE
Stroke Physicians and Residents (Neurology, Internal Medicine, Rehabilitation)
LEARNING OBJECTIVES >> KNOWLEDGE AND SKILLS TO DEVELOP
- Learn how to design a stroke awareness campaign.
- Discuss targeted community interventions in stroke.
- Understand the importance of new apps in the prevention of stroke.
- Learn teaching strategies to the general population.
- Understand the need of different aproaches in rural and urban communities.
- Development of verbal and non-verbal communication skills for a effective communication in media.
ADMISSION CRITERIA
MD Degree
